About SideKick360

Built by Operators,
for Operators

SideKick360 was built by people who started behind the counter and spent decades running stores, districts, and regions — not by people who read about it in a pitch deck.

Our Story

We built the platform we always wished we had.

SideKick360 started with a simple problem: shop owners had plenty of data locked inside their management systems, but no practical way to use it. Advisors had customers in the bay but no context to serve them well. And multi-unit operators were stuck pulling reports from each store one at a time, hoping the numbers told the truth.

We’d lived that problem for 30 years — running stores, managing districts, coaching teams, building marketing platforms for the industry. So we built what we couldn’t find anywhere else: a real-time analytics layer that connects to the shop management systems operators already use and makes performance visible, comparable, and actionable across every location.

Every KPI framework, every coaching workflow, every metric in the platform was field-tested in real shops with real problems before it ever became software. That’s what makes SideKick360 different — it was designed by the people who actually have to use it.

1,000+ Service locations connected
30+ Years of industry experience
2020 Founded in Gilbert, Arizona

Leadership

The team behind the platform

Patrick Murphy

CEO & Co-Founder


Started behind the counter at Bridgestone/Firestone in 1992. Over 30 years in the industry — store management, district and regional leadership at TBC Corporation (NTB, Tire Kingdom, Big O Tires), and dealer development for Michelin’s wholesale distribution. Managed hundreds of service locations and developed thousands of service professionals. Founded Retail Tire & Service Solutions in 2008 (coaching and turnarounds for multi-unit operators) and BAYiQ in 2014 (loyalty marketing, acquired by AutoVitals in 2019).

Mercury Sahwany

CTO & Co-Founder


20 years of software engineering, the last 10 spent building exclusively for the tire and automotive service industry. Lead developer at BAYiQ before co-founding SideKick360. Architected the platform from the ground up — including the data normalization layer that standardizes raw shop data across every major SMS into a single, consistent analytics engine.

Company Information

9DATA9 LLC

SideKick360 is a product of 9DATA9 LLC, a registered limited liability company in the State of Arizona, United States.

Headquarters

3811 E Gideon Way
Gilbert, AZ 85296
United States

See what your shop data
has been hiding

Book a free walkthrough and we’ll show you the revenue and performance insights hiding in your existing shop management system.

Free walkthrough • No commitment • See results in your first week